You Don't Have to Be Artsy

I freakin’ LOVE shooting on the beach. Art be damned.

A trap I think a lot of artists fall into is this notion that you have to be artsy in order to be an artist.

If you’re a photographer, you have to do some intellectually charged art project in order to be accepted by the high brows of society. Even my favorite photographer, Richard Avedon, fell into this trap. His commercial/editorial photography was immensely successful both critically and especially financially. He was rich off the beautiful images he created for glossy fashion magazines. But the art community at the time frowned their noses up and didn’t really embrace him into their elitist fold. This bothered Avedon and he would go on to labor for years on work that would earn him that seal of approval from this group of “tastemakers” of the time.

Truthfully, whether you like it or not, all of it is art. To what degree is certainly debatable, but it all falls under that umbrella. Whether you’re doing it for money or doing it for passion, it counts as art.

The thing to remember is that you don’t have to be artsy in order to be successful and/or appreciated. Daniel Day-Lewis is one of my favorite actors of all time, but I wouldn’t consider his films as entertaining as Tom Cruise’s. He’s considered more of the “artist” between the two, but that doesn’t make Cruise any less successful or appreciated for the entertainment he provides.

Your films don’t have to be these pretentious affairs with fancy cinematography set it the countryside of Europe. Your photographs don’t have to be black-and-white melancholic street scenes. Or portraits where everyone looks sad and vacant. And your music doesn’t have to be classical for it to be “art”.

Glossy, popular, even trendy work has a place. There’s no shame it and you should create it proudly. And audiences/customers love it and are often asking for it.

Don’t feed them salad when they’re asking for cake.

If you’re doing what people love and they clamor for more, give them what they want. That’s Business 101.

Speaking for myself, I dabble across genres. There’s the more serious studio portraiture. Then there’s slick, colorful photos of beautiful models in swimwear. I also do nudes. I plan to shoot lingerie. I do street photography on occassion. And I plan to produce much more color work going forward. Do I give a shit if some snob in an art gallery or pseudo intellectual type appreciates my work? It’s nice if they do, but I’m not working for their approval.

Story time. I had a colleague who’s not terribly familiar with my work, but she remarked rather ignorantly, “I think your black-and-white portrait work is more you than your swimwear stuff. It’s more like art.” Mind you, she said this more out of her disinterest in and bias against swimwear photography or work featuring models. She fancies herself an intellectual and praises the work of the French New Wave. Of course she wouldn’t like glamorous imagery of attractive models on the beach. And she’s welcome to that preference. But do I change my direction because I don’t meet her personal standard of what is art? Of course not.

I do work I personally enjoy and I encourage other artists to do the same. I don’t “chase the market”. If people like what I do and are willing to pay me for it, then I’ll continue to serve them that.

But it won’t always be salad. It will likely be cake.

Something for you to ponder on your own artistic journey. Do your glossy, colorful, trendy, beautiful, glamorous, sexy work with pride.

You too, are an artist.